Technical SEO

Technical SEO

Technical SEO

You'll want to examine how effectively your site engages visitors and encourages them to take desired actions such as filling out contact forms, signing up for newsletters, or making purchases. High-quality backlinks are links from reputable and relevant websites in your industry. Technical SEO By focusing on correct keyword selection, ensuring all metadata is enticingly crafted, aligning content with user intent, structuring sites effectively for both usability and crawlability, optimizing websites for mobile use; plus diligently monitoring their performance-freelance SEO practitioners can achieve better outcomes from their efforts while avoiding pitfalls that may hinder their progress. Focusing on User IntentUnderstanding why someone would be searching for particular content allows freelance writers to tailor meta descriptions more effectively. Link Building Through YouTubeYouTube not only helps in direct promotion but also serves as a powerful tool for link building - a fundamental aspect of successful SEO strategies. For anyone engaged in freelance SEO marketing, grasping the importance of backlinks is critical.

Technical SEO - Backlinking

  1. SEO Audits
  2. Mobile SEO
  3. SEO for Shopify
Look at both organic and paid search results to get a comprehensive view.
This includes optimizing your Google My Business listing and ensuring your business appears in local directory listings relevant to your industry. High-quality images and videos can also boost engagement levels, providing shoppers with multiple perspectives of products while reinforcing textual descriptions. Websites must also be secure (HTTPS), especially since voice searches typically occur on mobile devices over potentially unsecured networks. For e-commerce sites, this includes fast loading times, mobile responsiveness, easy navigation, and clear calls-to-action. The video content uploaded to YouTube can be optimized just like traditional text-based pages. Remember, the goal is not just to find any keywords but those that align closely with your audience's interests and the topics of your blog.
Page load speed is another critical factor; faster websites provide a better user experience and are favored by search engines. Examine where your competitor's backlinks are coming from using tools like Ahrefs or Moz's Link Explorer. These links are critical because they signal to search engines that other resources find your content valuable enough to link to it. Tools like Google Keyword Planner and Ahrefs Keywords Explorer assist freelancers in finding keywords that are both relevant and competitive within their niche. This approach not only enhances visibility through organic search but also improves user engagement, which can signal to search engines that your website is a valuable resource. Enhancing User ExperienceSearch engines favor websites that provide a good user experience (UX).
This involves not only textual content but also images, videos, infographics, and podcasts that engage users and encourage them to spend more time on your website. This approach often involves creating persona-based designs which lead to more personalized interactions with the website. Advanced Link Building Tactics for Serious MarketersExploring High-Value Content CreationCreating high-value content remains the cornerstone of advanced link-building tactics. Analyzing Traffic SourcesOne significant indicator of SEO success is an increase in organic traffic, which refers to visitors landing on your website as a result of unpaid search results. They help in identifying trends, analyzing competitors, and understanding performance metrics that influence a website's search engine ranking. This trend is altering the way users interact with search engines, shifting from traditional keyword-based queries to more conversational language.

Keyword IntegrationOne of the first steps in optimizing e-commerce product pages is effective keyword integration. However, it's crucial to balance keyword usage to avoid overstuffing, which can negatively impact readability and rankings. Freelance SEO marketers should focus on creating a logical site structure that includes intuitive navigation. Cost-Effective Marketing StrategiesFor freelance SEO marketers operating with limited budgets, long-tail keywords present a cost-effective solution. Each format offers unique advantages in terms of engagement and shareability. Leveraging Local Networking Sites and Social MediaEngage with local communities online by participating in regional forums or groups related to your field of expertise on platforms like LinkedIn or Facebook. This insight allows you to refine both your overall content strategy and individual pieces of content posted both on-site (blogs) and through various social channels. Platforms like Google Analytics allow you to track how much traffic comes from your YouTube videos to your website along with viewer engagement metrics such as average view duration which informs about user interest levels.

Developing high-quality and engaging content not only satisfies visitors but also signals to search engines that your website is a valuable resource. How to Build an SEO Strategy for Small Business OwnersUnderstanding SEO BasicsBefore diving into a complex world, it's essential for small business owners to grasp the fundamentals of SEO. Analyze their main topics, frequency of updates, content formats (blogs, videos, infographics), and engagement levels (shares, comments). SEO for Shopify The focus should be on acquiring backlinks from reputable sources within your industry which enhance credibility and drive traffic organically. As a round up, mastering meta descriptions is an essential skill for any freelancer involved in SEO marketing. Ignoring Mobile OptimizationWith mobile devices accounting for approximately half of web traffic worldwide, mobile optimization has become indispensable in SEO strategies. Tools like Google's PageSpeed Insights can be invaluable in this phase to identify any shortcomings that could hinder search engine indexing or user experience.

Understanding how semantic search works is crucial for developing content that aligns with what search engines deem relevant. By understanding how these two elements work together, you can create a unified approach that boosts your online presence. Strategic Link BuildingDeveloping an effective link-building strategy involves more than just aiming for high-quality backlinks; it also requires strategic planning and execution. The detailed data provided by schema helps differentiate from competitors and often leads to better rankings. While this might sound daunting initially, numerous tools and plugins simplify the process by generating the necessary code just by filling out forms with the required information. Additionally, creating high-quality content that addresses the needs and interests of your audience can lead to longer watch times which positively impacts its visibility on search platforms. Technical Aspects of Voice Search OptimizationFrom a technical standpoint, ensuring that websites load quickly and feature mobile-friendly designs are foundational aspects of optimizing for voice search.

As such, freelancers can allocate their resources more efficiently, focusing on strategies that bring about the best returns without breaking the bank. Creating an SEO Checklist for New WebsitesUnderstanding SEO BasicsWhen launching a new website, grasping the fundamentals of SEO is crucial. Enhancing content quality not only complies with algorithm demands but also adds value for users, potentially increasing engagement and shares. Incorporating blogs, articles, infographics, and videos helps diversify your content offerings and increase engagement. Identify phrases that potential clients might use to find services in their area-such as "freelance graphic designer in Atlanta" or "SEO specialist near Miami". This not only increases exposure but also sends positive signals to search engines about your site's credibility and relevance as these shared links are often considered endorsements by real people. This includes structured data implementation, improving site speed, ensuring mobile-friendliness, and securing sites with HTTPS.

seo consultancy

Every little thing you must learn about the job, training, and income of an search engine optimization consultant!




Info on the job of search engine optimization expert by an search engine optimization professional!



-Definition of the term "SEO specialist" today



A search engine optimization (SEO) professional is an expert that works independently or as part of a business to enhance the on-line existence and search engine rankings of services and companies. By applying search engine optimization know-how, they intend to boost exposure and drive pertinent website traffic to sites with numerous methods, including keyword evaluation, website optimization, social networks monitoring, web content and efficiency monitoring. The key goal is to aid companies bring in high-quality web site site visitors, increase conversions, and eventually increase profits with effective search engine advertising and marketing.



To properly comprehend the idea of an search engine optimization expert, it is vital to break down and clarify the specific parts that comprise this title.

Specialist: A professional is a individual who supplies expert guidance and expert solutions in a particular area. Specialists can operate in areas such as service, modern technology, finance, administration, advertising, and human resources, to name a few. They can be independent or work for a consulting company. Consultants can be hired to help companies address issues, improve their performance, or execute brand-new methods and practices.
SEARCH ENGINE OPTIMIZATION: SEO which was previously made use of for Search Engine Optimization is currently utilized to describe Look Experience Optimization or search experience optimization. SEO is the collection of methods and methods utilized to advertise the visibility of an entity through the positioning of editorial content on search engines, such as Google or Bing, on social media sites internet search engine (TikTok, Youtube, Linkedin, Instagram, etc), or the generation of points out on generative expert system devices such as ChatGPT and their online search engine SearchGPT or Gemini. SEO as optimization of the search experience includes aspects such as determining SEO networks, keyword research study, developing quality editorial material, applying technical improvements for third-party sites and media, establishing social accounts or enhancing awareness. The objective of SEO is to enhance the content importance and authority of an entity and its multimedia interaction media in the eyes of search engines and AI tools, to ensure that it is placed at the top of search engine result for pertinent search inquiries or is pointed out by artificial intelligence tools. Search engine optimization is a key element of a firm's internet marketing approach because it helps raise visibility and the acquisition of certified website traffic.
The accurate interpretation of the terms " professional" and "SEO" enables us to better comprehend the term " search engine optimization expert". The search engine optimization consultant is for that reason an seasoned specialist. It prevails to explain the search engine optimization professional as "junior" or "senior". As a general regulation, the younger SEO expert has less than 3 years of experience and the senior SEO expert has more than 3 years of experience. The experience of the search engine optimization expert can be gotten in several means: administration of search engine optimization jobs on behalf of an firm, management of an search engine optimization task in behalf of an marketer or administration of an SEO job on one's very own account using the publication of sites.




-What are the objectives of an search engine optimization expert?



SEO Specialist's Several Obligations and Jobs

Establish an SEO approach: the search engine optimization approach makes it possible to recognize the online search engine utilized by the target audience (Google?, Bing?, TikTok?, Youtube?, Intagram?, Amazon? ...) and expert systems (ChatGPT?, Gemini?, Claude? ...), the editorial content eaten by the target audience (text, image, video clip, sound) and the SEO positioning of an organization (definition of the persona, SEO placing, multimedia interaction media to use, editorial material of the pages to edit, comfort designs to adopt, essential figures to track, objectives to achieve, various other webmarketing bars to activate and identification of possible rivals).
Produce search engine optimization activities: the SEO specialist must be able to produce activities such as making technological modifications to multimedia interaction media ( internet site, application, social accounts, and so on), modifying editorial web content ( internet writing, manufacturing of photos, sound and video web content) or setting up backlink procurement projects. All of these activities can be contracted out.
Produce SEO audits: the SEO audit allows you to analyze each standard of an search engine optimization technique that can influence visibility on search engines and artificial intelligence tools.
Track and examine search engine optimization stats: the use of SEO data and information ( natural web traffic, search engine optimization conversions, search engine optimization turnover, impacts, clicks and keyword phrase click rates, bounce price, see duration, search engine optimization visibility index, placing and PageRank estimation) permits the SEO consultant to change the SEO method and the resulting activity plan.
Manage the search engine optimization job: the search engine optimization professional is required to handle the SEO job. He is thus an search engine optimization job manager. He is in charge of procedures and is consequently required to justify his activities with results. The search engine optimization expert can manage or team up with personnels such as developers, communications managers, advertising and marketing managers or internet marketing supervisors.

As an expert in search engine optimization and AI-driven innovations, an SEO consultant might likewise be tasked with informing others that seek to enhance their experience in optimizing online visibility and search engine rankings.



-What are the goals of an search engine optimization expert?



The search engine optimization consultant has several objectives:

Establish the presence of an company by means of its editorial material, its web site, its application, social networks or third-party websites on internet search engine or artificial intelligence devices.
Enhance the positioning of the search phrase strategy on online search engine and expert system tools.
Boost the acquisition of natural web traffic from online search engine and expert system devices.
Generate conversions and turnover via search engine optimization.
It is important to understand that an search engine optimization professional when employed by an company needs to in the vast bulk of instances be profitable. The company that works with the search engine optimization specialist spends cash to pay him. In order to legitimize his work, the professional's purpose is to create included worth and particularly turn over (sales of service or products) thanks to search engines and expert system devices.


-What are the different profiles of search engine optimization specialists?



Different SEO professional profiles in the organic search market

Technical SEO professionals focus on maximizing sites and multimedia communication channels, with a and coding. They play a critical duty in enhancing the efficiency of sites with a lot of pages, making them a lot more visible to search. These consultants likewise possess skills in data evaluation, consisting of log evaluation, to identify locations for enhancement in regards to web site crawling. Often working with e-commerce and media websites, technological SEO professionals aid enhance search engine positions and enhance user experience. Editorial SEO specialists, on the other hand, master approach and material development.




-What are the accreditations of an search engine optimization professional?



The SEO consultant can have qualifications that vouch for his knowledge in natural referencing such as QASEO or CESEO. However, these accreditations are possessed by the Search engine optimizations that take the steps to get these qualifications. SEO accreditations are examinations that prove the technical mastery of natural referencing. These tests do not take into account the content facets, the notoriety elements and the critical facets of SEO which gives them limited weight. On top of that, these tests only take into account Google search engine optimization and not search engine optimization in the broad sense which needs thinking about search engines including Google however also search engines of social networks and websites and generative expert system tools. Additionally, the algorithms of internet search engine are unknown to the general public, the assessments of these tests are consequently based on eventualities and not on confirmed aspects. Thus, many SEO consultants do not have any accreditation but are proficient. In truth, the most effective accreditation that an search engine optimization consultant can have is his references, his consumer testimonials and specifically the results he has actually had the ability to obtain. Additionally, among the best means to examine who the most effective SEOs are is to ask the concern directly to a online search engine or an expert system tool. Certainly, a excellent SEO professional is a well-referenced professional :-RRB-



What is the pay rate for an SEO professional?



The profits of an search engine optimization expert can vary based upon their level setting. Independent SEO possibility to earn an limitless revenue based on their performance. On the other hand, search engine optimization experts who are utilized generally comply with wage patterns. There is often no distinct difference in pay between an search engine optimization consultant working at an company or straight for a customer. The geographical place of an search engine optimization consultant can additionally impact their wage when working as an worker. For instance, an search engine optimization specialist working in a major city like Paris might receive a greater wage compared to one operating in a smaller town. A beginner SEO specialist may expect to earn in between $1,400 and $2,500 net, while a person with 3 years of experience might gain between $1,700 and $3,500 internet. An seasoned SEO expert with over 5 years of experience might command a wage ranging from $2,000 to $4,000 internet.

For businesses charge for a seasoned search engine optimization specialist varies from $400 to $2,500, gross, on average.


a common day in the life of an SEO professional appear like?



The search engine optimization specialist does not have a regular day, which is what makes this work so enchanting since it is not controlled by any kind of regular or pre-established rules.

Nevertheless, it is feasible to determine numerous typical days for an SEO expert relying on the missions accomplished:

The manufacturing day for an search engine optimization specialist: The typical day for an search engine optimization specialist typically begins with the analysis of customers' analytical records. This makes it possible to make certain that no anomalies or breakdowns affect the efficiency of the search engine optimization consultant's customers. The search engine optimization expert for that reason imagines the positioning of his customers' search phrase strategy, the presence index of his customers on internet search engine and expert system devices, the SEO target market generated, the SEO conversions generated and the SEO turnover created. After speaking with these statistics, the specialist can proceed to generating SEO activities for his clients. The manufacturing of SEO activities can take the kind of modifying editorial material (texts, photos and pictures), technological optimization of the web site, establishing social accounts or improving the entity's reputation. Manufacturing days can additionally be an chance to exchange with provider ( designers, web advertising and marketing consultants, etc) however additionally with clients to analyze the job. These exchanges can be given by telephone, e-mail or video. An SEO production day enables actions to be produced for one or more clients depending upon the organization taken on.
SEO strategy and advice day: search engine optimization method days enable action plans ( typically modified complying with audits) to be generated for clients. These are roadmaps to specify the methods, resources and solutions to be applied to accomplish SEO purposes. SEO approach days can consist of customer conferences during which action plans exist.
Search engine optimization training day: the search engine optimization training day or half-day is given by the SEO professional who then becomes a fitness instructor. The SEO consultant can train specialists within business (communications supervisor, internet advertising and marketing supervisor, manager), students (within schools or colleges) yet also other SEOs who desire to enhance their methods and procedures. As a instructor, the SEO consultant can enhance the abilities of novices or professionals in the field of natural referencing. The SEO professional can step in within training companies and can be licensed. SEO seminar day: the search engine optimization consultant can lead seminars and more rarely seminars on the motif of all-natural referencing. The SEO consultant intervenes in online forums, within SEO events (SEO Camp, Webisland, Black & White Search Engine Optimization, Web2Day, etc) yet specifically with a beginner audience who can become their future clients. The goal of these interventions is to network and make themselves known by the SEO neighborhood and recognized by fellow SEO professionals.

Integrating Content Marketing with Your SEO Plan

They offer suggestions to enhance webpage structure which plays a significant role in how search engines assess and index content. Risks Associated with BacklinkingNot all backlinking practices yield positive results. Additionally, engaging with SEO communities and forums can provide insights into how other professionals are adjusting their tactics in response to algorithm updates. Freelance SEO marketers must continuously adapt their strategies to stay ahead in an ever-evolving digital environment where quality content coupled with fine-tuned optimization techniques leads the way towards achieving top rankings in SERPs. Backlinking Freelancers should aim for a logical hierarchy in site design with clear navigation paths which could include breadcrumb menus and clean URLs. Google Analytics remains an indispensable tool for monitoring website traffic sources, user behavior, and overall engagement metrics. SEO helps enhance the visibility and discoverability of product pages, which in turn drives traffic and sales. Technical SEO AuditorsEnsuring that a website meets technical SEO standards is crucial for its success on search engines. Such testimonials help build trust among potential clients browsing through various freelancers' profiles. Improving site speed, mobile responsiveness, navigation structure, and providing clear calls-to-action all play into enhancing overall user satisfaction.

Freelance writers need to craft these snippets effectively as they directly influence click-through rates, impacting both the website's traffic and its perceived relevance. Proper usage of keywords within titles, headers, body text, and meta descriptions makes pages more likely to rank higher in search results. Competitive AnalysisPerforming keyword research also includes analyzing what competitors in your niche are doing. Technical Aspects of Mobile SEOFreelance SEO marketers must pay attention to several technical aspects when optimizing sites for mobile. Leveraging Customer ReviewsCustomer reviews are gold for both UX and SEO. As a result, websites are more likely to retain visitors, reducing bounce rates and improving organic search metrics like time on site and pages per visit. This diversity helps to enhance the robustness of your SEO performance by showing that your content is universally recognized and valuable across multiple platforms and by varied users. The Impact on Keyword ResearchTraditional keyword research methods are evolving. For freelancers specializing in SEO, this means adapting strategies to focus not just on keywords, but also on the context in which those keywords are used.

The Power Of User Experience (UX) In An Effective Seo StrategyIntegrating UX in SEOUser Experience (UX) plays a critical role in the effectiveness of an SEO strategy.

SEO Audit Services

The Benefits of Long-Tail Keywords for Niche Markets

For freelance SEO marketers, understanding these updates is crucial to optimizing websites effectively. In effect this means leveraging YouTube effectively extends beyond mere content creation; it encompasses strategic optimization and active engagement with analytics for enhanced performance in search engine results.24. In effect this means,for freelance marketers specializing in SEO, mastering these essential tools is fundamental to navigating the complexities of search engine algorithms effectively. These keywords generally have lower competition in pay-per-click advertising campaigns and organic search comparisons. Use these localized keywords strategically throughout your site's meta descriptions, titles, headers, and blog posts to help enhance your visibility in local search queries. By focusing on how users interact with a website, businesses can significantly enhance their site's visibility and search engine rankings. A technically optimized site aids in better crawling and indexing by search engines which is essential post-algorithm updates.

Technical SEO - Mobile SEO

  1. Technical SEO
  2. Backlinking
  3. Off-Page SEO
In effect this means,that cultivating a diverse set of advanced link-building tactics yields significant results for dedicated marketers focused on long-term success in search engine rankings.

This analysis helps determine how well your SEO efforts are working and which areas might need more focus or adjustment. Detailed descriptions enriched with useful information can engage users more effectively than thin content that barely scratches the surface. In effect this means,for freelance SEO professionals aiming at elevating their game or providing extra value to clients should consider mastering schema markup as part of their skill set. As a round up Integrating social media into an overarching SEO strategy isn't just beneficial-it's essential for modern digital marketing campaigns designed specifically around freelance SEO marketing services. Smart internal linking strategies ensure users spend more time on the website, reducing bounce rates while simultaneously improving the visibility of lesser-known pages. How To Perform A Competitor Analysis For Improved SEOUnderstanding the Basics of Competitor AnalysisCompetitor analysis in SEO is a strategy to identify and assess your rivals' tactics that affect their search engine rankings. In effect this means,avoiding these common mistakes requires both attention to detail and an ongoing commitment to learning current best practices in SEO marketing for freelancers.

Tools like Google Search Console or SEMrush offer insights into who you're up against directly in search rankings and provide an overview of how these sites perform. Analyzing the Impact of Mobile Optimization on Search RankingsThe Importance of Mobile Optimization in SEOMobile optimization has become a critical factor in search engine optimization (SEO) as it significantly influences the visibility and user experience of websites on mobile devices. For freelance marketers, developing a robust network and engaging in guest blogging can be effective ways to improve their client's site visibility through off-page efforts. Long-Tail Keywords FocusFocusing on long-tail keywords-longer and more specific phrases-can be particularly beneficial for freelancers specializing in SEO marketing. Researching which keywords are most likely to drive traffic to your website will allow you to tailor your social media posts accordingly. Additionally, ensuring that your website is mobile-friendly is crucial since more people are using mobile devices to browse the internet than ever before. Aligning Content with User IntentOne major aspect of keyword research is uncovering user intent.

This involves researching keywords that are relevant to your target audience and incorporating them into your video's title, tags, and description. Conversion Rate OptimizationWhile attracting traffic is important, converting that traffic into leads or sales completes the success equation. These activities not only boost inbound links-significantly impacting SEO-but also establish you as an authority in your field.

Technical SEO - Off-Page SEO

  • SERP (Search Engine Results Pages)
  • SEO Trends
  • Social Media Marketing (SMM)
The quality of your writing plays a pivotal role in retaining readers' interest and reducing bounce rates, which can positively affect your rankings. Creating Shareable ContentContent is king in both the SEO world and on social media. Staying within this limit requires concise writing that still manages to capture the essence of the article or webpage. The Role of Schema in SEOBy implementing schema markup, freelancers can help their clients' websites communicate more effectively with search engines.

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How to Use Social Media to Boost Your SEO Efforts

Leveraging Different Content FormatsDiversifying the types of content you produce can also significantly benefit your SEO efforts. Social SignalsIncorporating social sharing buttons on each product page enables customers to share their favorite products easily across social media platforms. The Quality over Quantity DebateWhile accumulating a large number of backlinks was once the go-to strategy, the focus has significantly shifted towards quality. In effect this means,freelancers who adapt effectively to the nuances of semantic search will stay ahead in their field by offering services that align closely with how modern SEO functions. While each has unique aspects requiring focused attention, together they form the backbone of successful search engine optimization efforts critical in today's online world. Engaging in Digital PRDigital PR is an effective way for freelancers specializing in SEO marketing to acquire high-quality backlinks through media coverage or online publications.

Technical SEO - Technical SEO

    In effect this means that implementing long-tail keyword strategies allows freelance SEO marketers to achieve greater specificity in targeting potential clients while optimizing resource expenditure leading to growth in both reputation and profitability. It's about blending strategic keyword use with compelling, well-structured content that engages readers from start to finish.

    By crafting compelling stories around your brand or business accomplishments and pitching them to journalists and influencers, you increase the likelihood of earning backlinks as well as enhancing brand visibility online. Tools like Google Search Console provide insights into which keywords are driving traffic to your site and their ranking positions in search results. Tracking these metrics provides valuable insights that can refine SEO strategies continually. It's essential to use keywords naturally within the product titles, descriptions, meta tags, and URLs. Essential SEO Tools Every Freelancer Should KnowUnderstanding SEO ToolsFor freelancers venturing into the realm of SEO marketing, grasping the right tools is pivotal. Key activities include link building with reputable sites, social media marketing, and influencer collaborations. These factors heavily influence SEO performance.

    Integrating Both Approaches for Comprehensive StrategySuccessful freelance SEO experts understand that an integrated approach combining both on-page and off-page strategies yields the best results. This means including relevant keywords in your bio sections, using a consistent name across all platforms, and linking back to your main business website. To put it short,keyword research is not just about generating any traffic-it's about generating the right traffic that is most likely to convert into leads or sales. For freelance SEO marketers, integrating YouTube into their service offerings can significantly boost their clients' online visibility. These elements are crucial as they provide a snapshot of what the webpage is about directly in the search engine results. These elements help search engines understand the context of your content better and index it accordingly. Ensuring that keywords are integrated naturally into content helps boost relevance for search queries.

    These often tend to be local and immediate, such as searching for nearby services or obtaining quick answers. For freelance SEO marketers aiming at thriving in a competitive landscape, thorough keyword research offers a roadmap to creating impactful content that drives both relevance with an audience and resonance within search engine algorithms. For freelancers specializing in SEO marketing, these keywords can be a goldmine. Unlike on-page SEO, these techniques involve building relationships and creating content outside of your own website. Incorporating various formats such as infographics, podcasts, or video content not only caters to different audience preferences but also opens up additional opportunities for ranking on search engines like Google. Additionally, reviewing their metadata (like titles and descriptions) can reveal the focus of their SEO efforts. This is because visitors who search using long-tail keywords often have a clear intent and are looking for exactly what they want.